Keynote auf dem MediaFutureDay TPC Switzerland
Ein lockerer Vortrag, vor allem auch über über die Kunst des Loslassens ... Mediafuturist's Webiste
Meine Kurzfassung
Nicht Vergangenem nachtrauern, im Hier und Jetzt ankommen und Heute und Morgen aktiv (mit-)gestalten.
Friday, February 03, 2012
Thursday, February 02, 2012
Oliver Wyman Studie 'State of the Media Industry 2012'
beruht auf einer Umfrage der Managementberatung Oliver Wyman, durchgeführt von August bis November 2011 bei 150 Führungskräften von Medienunternehmen weltweit. Über die Verteilung "weltweit" (die Gruppe Marsh&McLennan selbst, ist in 25 Ländern vertreten) und die Art und Größe der Medienunternehmen gibt es keine Angaben.
Deshalb suchen wir nach überraschenden, qualitativen Aussagen und Empfehlungen, die wir im folgenden darstellen ....
via / more at oliverwyman.de [PDF]
Vielleicht interessiert Sie "PEW: The State of the News Media 2011" ?
(die Ausgabe 2012 kommt ca. März 2012)
Deshalb suchen wir nach überraschenden, qualitativen Aussagen und Empfehlungen, die wir im folgenden darstellen ....
via / more at oliverwyman.de [PDF]
Vielleicht interessiert Sie "PEW: The State of the News Media 2011" ?
(die Ausgabe 2012 kommt ca. März 2012)
B2B Marketer Boost Spending, Shift to Online and Social Media Marketing
According to BtoB's "2012 Outlook: Marketing Priorities and Plans" survey 40.8% of B2B-Companies (US) will boost their marketing budgets 2012, despite economic woes and global turmoil ...
74 % of (US) B2B-Marketers shifting their budgets into (lower-cost and more effective)
online and (64,3 %) into social media marketing programs.
via / more at btobonline.com
What about print? 20,1 % of B2B Marketer will boost, 22,4 % will cut back on print advertising. But as Tom Haas (CMO at Siemens Corp.) puts it "We find that print works really well to drive people to our website, so we will continue to use print."
You can check the BtoB January issue (digital) here at NXTBOOK
and/or order the complete research findings here
74 % of (US) B2B-Marketers shifting their budgets into (lower-cost and more effective)
online and (64,3 %) into social media marketing programs.
via / more at btobonline.com
What about print? 20,1 % of B2B Marketer will boost, 22,4 % will cut back on print advertising. But as Tom Haas (CMO at Siemens Corp.) puts it "We find that print works really well to drive people to our website, so we will continue to use print."
You can check the BtoB January issue (digital) here at NXTBOOK
and/or order the complete research findings here
Tuesday, January 31, 2012
Destatis.de Preis-Kaleidoskop Dezember 2011 (vs. Dezember 2010)
Die Inflationsrate lag im Dezember 2011 bei 2,1 %. Sie ist nicht nur von der Entwicklung der Preise sondern auch von der Gewichtung mit die Waren und Dienstleistungen in den Verbraucherindex eingehen.
Destatis Kaleidoskop
Da nun bald die ersten Darstellungen über die Medienumsätze und Entwicklungen des Jahres 2011 aus den Verbänden kommen, fasse ich hier einmal die Preisentwicklung für zwei (mediennahe) Kategorien aus dem Warenkorb auf der Verbraucherseite zusammen.
Freizeit, Unterhaltung und Kultur
Anteil 11,6 %, Preisänderung + 1,0 %
darunter
Zeitungen und Zeitschriften
Anteil 0,8 %, Preisänderung + 3,6 %
Bücher
Anteil 0,6, Preisänderung - 1,3 %
Informationsverarbeitungsgeräte
Anteil 0,7 %, Preisänderung - 10,4 %
Bild- und Tonträger
Anteil 0,3 %, Preisänderung - 0,1 %
Geräte für den Amfang, Aufnahme und Wiedergabe von Ton + Bild
Anteil 0,5 %, Preisänderung - 5,3 %
Nachrichtenübermittlung
Anteil 3,1 %, Preisänderung -2,1 %
davon
Telefon und Fax-Dienstleistungen
Anteil 2,7 %, Preisänderung - 1,9 %
Telefon-, Faxgeräte, inkl. Reparatur
Anteil 0,2 %, Preisänderung - 13,3 %
Post- und Kurierdienstleistungen
Anteil 0,2 %, Preisänderung - 0,7 %
destatis Erzeugerpreise für Dienstleistungen
Quelle: destatis
VU Meynen: Werbeträgerstatistik Fachmedien 2011, Entwicklung seit 2004
Die (zahlenden) Kunden der Vertriebsunion Meynen erhalten regelmäßig und detailiert Monat für Monat die Auswertungen der Werbeträgerstatistik. Wie in den Vorjahren liefert VU Meynen jetzt eine Zusammenfassung (und Pressemitteilung) mit einer Zusammenfassung nach Fachmedien-Segmenten.
Die Auswertung Jahr 2011 vs. Jahr 2012 zeigt sowohl bei den Anzeigenseiten [ + 3,5 % ], als auch bei dem (nach Preisliste) Wert [ + 5,9 % ] eine positive Entwicklung.
FZ Segmente mit dem höchsten Wachstum (Seiten)
+41,5 % Automobiltechnik
+21,5 % Fertigungstechnik
+20,6 % Metallbearbeitung
+20,3 % Konstruktion/CAD/CAM
+18,2 % ASB-Technik
+15,5 % Schuhmarkt
+15,0 % Medizintechnik
+14,9 % Holz u. Bauelemente
FZ Segmente mit den höchten Verlusten (Seiten)
-13,0 % Steuern, Betriebswirtschaft
- 8,2 % Druckverarbeitung
- 6,7 % Bautechnik
- 6,3 % Umwelttechnik
- 6,4 % Recht
Die Entwicklung 2004 - 2011
Mehr zur Werbeträgerstatistik / Kontakt über vertriebsunion.de
Im Vergleich die Werbeträgerstatistik von Nielsen, dort errechnet man auf einer deutlich geringeren Anzahl ausgewerteter Fachtitel, wertmäßig (brutto) für 2011 (gegenüber dem Vorjahr) ein Plus von 2,9 %
Thursday, January 26, 2012
Bartholomäus & Cie: Transaktionsmonitor Verlagswesen 2011
Alle Jahre wieder veröffentlicht Bartholomäus & Cie. den Transaktionsmonitor Verlagswesen 2011 und berichtet von einem Zuwachs von 9,8 % bei der Anzahl und 40 % in Marktvolumen aller Transaktionen. Der Volumenanstieg ist in erster Linie dem WAZ-Deal und dem Buchhandel geschuldet.
Die meisten im Transaktionsmonitor gelisteten Deals fanden im Bereich der Fachmedien (53) und bei Publikumsverlagen (43) statt. Rund 1/3 der Transaktionen bezogen sich auf Digitale Angebote.
Die Vorhersage für M&A 2012 ist naturgemäß vage:
von "möglicherweise spürbar schwächer" bis "der Anstieg in M&A könnte sich fortsetzen"
Der Transaktionmonitor 2011 beschreibt die 225 Transaktionen. Sie ist heute erschienen und kann auf www.ba-cie.de käuflich erworben werden
Wednesday, January 25, 2012
7th APE 2012 Conference Semantic Web, Data and Publishing - Day 2 - live -
Yesterday on #APE2012 we heared a lot about the new golden age of academic / scholar / educational publishers. Golden Publishing and if the world wants it, Golden Open Access. As the Internet was the last innovation and interruption publisher had / have to deal with and publishers should go back into the publishing business with Golden Content (Access for publishers). Some thin voices on the conference argued that is a good (high) time to prepare for the Silver Age of Publishing with Silber bells and whistles, and if the payer insists on, also prepare some Silver services ...
Lets see what the conference speakers and discussions today will add to the picture, change the picture, e.g. Green Open Access on the Blue Planet. Todays program starts with
Wake-up Discussion: The End of the Semantic Web? The Internet of Things & Services
The real weak-up call by Richard Padley (Semantico)
Linked Open web vs semantic web Stefan Gradmann (ibi-HU)
Comments from Denny Vandrecic (KIT, Wikimedia)
Calming down Felix Sasaki (DFKI / W3C)
Michael Dreusicke (PAUX Technologies)
Sven Fund (De Gruyter) - this discussion is irrelevant to us
Next:
Transforming the Way we publish Research by Daniel Mietchen @EvoMRI
Dynamics: Research is a process. The scientific journal of the future provides a platform for continuous and rapid publishing of workflows and other information pertaining to a research project, and for updating any such content by its original authors or collaboratively by relevant communities.
Scope: Data come in many different formats. The scientific journal of the future interoperates with databases and ontologies by way of open standards and concentrates itself on the contextualization of knowledge newly acquired through research, without limiting its scope in terms of topic or methodology.
Access: Free access to scientific knowledge, and permissions to re-use and re-purpose it, are an invaluable source for research, innovation and education. The scientific journal of the future provides legally and technically barrier-free access to its contents, along with clearly stated options for re-use and re-purposing.
Replicability: The open access to all relevant core elements of a publication facilitates the verification and subsequent re-use of published content. The scientific journal of the future requires the publication of detailed methodologies, including all data and code, that form the basis of any research project.
Review: The critical, transparent and impartial examination of information submitted by the professional community enhances the quality of publications. The scientific journal of the future supports post-publication peer review, and qualified reviews of submitted content shall always be made public.
Presentation: Digitization opens up new opportunities to provide content, such as through semantic and multimedia enrichment. The scientific journal of the future adheres to open Web standards and creates a framework in which the technological possibilities of the digital media can be exploited by authors, readers and machines alike, and content remains continuously linkable.
Transparency: Disclosure of conflicts of interest creates transparency. The scientific journal of the future promotes transparency by requiring its editorial board, the editors and the authors to disclose both existing and potential conflicts of interest with respect to a publication and to make explicit their contributions to any publication.
Sustainability: Resources are limited. Ecological considerations are reflected in the design and production of the scientific journal of the future.
Flexibility: Innovation is stiffled by inflexible rules. Exceptions to the above rules are possible if justified in public.
Summary
(1) Open Access is not just an end in itself but a first step towards open science
(2) Reuse is based on open licenses
(3) The journal of the future reflects that research is a process and performed by a community
(4) It is important to integrate on- and offline activities
(5) All of this relies upon an open infrastructure for the web and upon open-source standard-compliant cross-platform tools to navigate it
via / on Wikipedia.
Geoffrey Bilder (CrossRef) updates on CrossMark and about ORCID: Toward unambiguous Attribution of Scholarly Contributions (pilot stage)
----> Addendum: Geoffrey Bilder Charts here (PDF)
Steve Pettifer (CS Uni Manchester) about the User-side semantic Enrichment of Scholarly Content.
[link]
Nice example of PDF Utopia documents at http://getutopia.com/documents/
After Lunch Session: Data and Publication Operability is starting.
Now Eefke Smit on ODE: Opportunities for Data Exchange
– A Publisher Viewpoint on the Changes ahead ...
from / more in the research paper (PDF)
Jan Brase (DataCite):
DataCite revisited – Citing Data in the XXIst Century, at long last
Metadata Search (beta)
Michael Diepenbroek (PANGAEA)
PANGAEA - Research Data enters Scholarly Communication. Building an Infrastructure to publish and cite Data in the Earth and Environmental Sciences
Todd J. Vision (UNC)
Dryad: Scalable Infrastructure for coupling Research Data to Publications in the Life Sciences
Keynoter Fred Dylla (API) on
A Publisher's Journey through the Open Access Debate
- the rift between publishers and librarians is out of proportion, need to repair their relationship
- publisher have a big image problem against popular OA arguments
- publishers did very bad PR and communication
Roundup on America COMPETES 2011 ... OSTP / NSF-NSB / DOE First year, next steps + Research Works Act ...
Closing Panel at the #APE2012 with Sven Fund, Sabine Graumann (TNS Infratest) Ahmed Hindawi (HIndawi Publishing, Cairo), Armin Talke (IFLA/Staatsbibliothek Berlin) and Heinz Weinheimer (Springer, Heidelberg)
Sabine Graumann
Role of publishers in Open Access
Publishers asure Qualität - we need Quality
Would restrict access
Publisher create Value add
Library role was not discussed
Armin Talke
publishers and librarian should work together in the cloud, fighting
Heinz Weinheimer
semantic enrichment on content
data structur gets more important
don't spend to much on new formats
Ahmed Hindawi
Liked Derk Haank "Be fair to me ..."
Open Access discussion is now much more rational
Lets see what the conference speakers and discussions today will add to the picture, change the picture, e.g. Green Open Access on the Blue Planet. Todays program starts with
Wake-up Discussion: The End of the Semantic Web? The Internet of Things & Services
The real weak-up call by Richard Padley (Semantico)
Linked Open web vs semantic web Stefan Gradmann (ibi-HU)
Comments from Denny Vandrecic (KIT, Wikimedia)
Calming down Felix Sasaki (DFKI / W3C)
Michael Dreusicke (PAUX Technologies)
Sven Fund (De Gruyter) - this discussion is irrelevant to us
Next:
Transforming the Way we publish Research by Daniel Mietchen @EvoMRI
Dynamics: Research is a process. The scientific journal of the future provides a platform for continuous and rapid publishing of workflows and other information pertaining to a research project, and for updating any such content by its original authors or collaboratively by relevant communities.
Scope: Data come in many different formats. The scientific journal of the future interoperates with databases and ontologies by way of open standards and concentrates itself on the contextualization of knowledge newly acquired through research, without limiting its scope in terms of topic or methodology.
Access: Free access to scientific knowledge, and permissions to re-use and re-purpose it, are an invaluable source for research, innovation and education. The scientific journal of the future provides legally and technically barrier-free access to its contents, along with clearly stated options for re-use and re-purposing.
Replicability: The open access to all relevant core elements of a publication facilitates the verification and subsequent re-use of published content. The scientific journal of the future requires the publication of detailed methodologies, including all data and code, that form the basis of any research project.
Review: The critical, transparent and impartial examination of information submitted by the professional community enhances the quality of publications. The scientific journal of the future supports post-publication peer review, and qualified reviews of submitted content shall always be made public.
Presentation: Digitization opens up new opportunities to provide content, such as through semantic and multimedia enrichment. The scientific journal of the future adheres to open Web standards and creates a framework in which the technological possibilities of the digital media can be exploited by authors, readers and machines alike, and content remains continuously linkable.
Transparency: Disclosure of conflicts of interest creates transparency. The scientific journal of the future promotes transparency by requiring its editorial board, the editors and the authors to disclose both existing and potential conflicts of interest with respect to a publication and to make explicit their contributions to any publication.
Sustainability: Resources are limited. Ecological considerations are reflected in the design and production of the scientific journal of the future.
Flexibility: Innovation is stiffled by inflexible rules. Exceptions to the above rules are possible if justified in public.
Summary
(1) Open Access is not just an end in itself but a first step towards open science
(2) Reuse is based on open licenses
(3) The journal of the future reflects that research is a process and performed by a community
(4) It is important to integrate on- and offline activities
(5) All of this relies upon an open infrastructure for the web and upon open-source standard-compliant cross-platform tools to navigate it
via / on Wikipedia.
Geoffrey Bilder (CrossRef) updates on CrossMark and about ORCID: Toward unambiguous Attribution of Scholarly Contributions (pilot stage)
----> Addendum: Geoffrey Bilder Charts here (PDF)
Steve Pettifer (CS Uni Manchester) about the User-side semantic Enrichment of Scholarly Content.
[link]
Nice example of PDF Utopia documents at http://getutopia.com/documents/
After Lunch Session: Data and Publication Operability is starting.
Now Eefke Smit on ODE: Opportunities for Data Exchange
– A Publisher Viewpoint on the Changes ahead ...
from / more in the research paper (PDF)
Jan Brase (DataCite):
DataCite revisited – Citing Data in the XXIst Century, at long last
Metadata Search (beta)
Michael Diepenbroek (PANGAEA)
PANGAEA - Research Data enters Scholarly Communication. Building an Infrastructure to publish and cite Data in the Earth and Environmental Sciences
Todd J. Vision (UNC)
Dryad: Scalable Infrastructure for coupling Research Data to Publications in the Life Sciences
Keynoter Fred Dylla (API) on
A Publisher's Journey through the Open Access Debate
- the rift between publishers and librarians is out of proportion, need to repair their relationship
- publisher have a big image problem against popular OA arguments
- publishers did very bad PR and communication
Roundup on America COMPETES 2011 ... OSTP / NSF-NSB / DOE First year, next steps + Research Works Act ...
Closing Panel at the #APE2012 with Sven Fund, Sabine Graumann (TNS Infratest) Ahmed Hindawi (HIndawi Publishing, Cairo), Armin Talke (IFLA/Staatsbibliothek Berlin) and Heinz Weinheimer (Springer, Heidelberg)
Sabine Graumann
Role of publishers in Open Access
Publishers asure Qualität - we need Quality
Would restrict access
Publisher create Value add
Library role was not discussed
Armin Talke
publishers and librarian should work together in the cloud, fighting
Heinz Weinheimer
semantic enrichment on content
data structur gets more important
don't spend to much on new formats
Ahmed Hindawi
Liked Derk Haank "Be fair to me ..."
Open Access discussion is now much more rational
Tuesday, January 24, 2012
7th APE 2012 Conference Semantic Web, Data and Publishing 1 Day - live -
Opening remarks: Arnoud de Kemp, APE 2012 Organizer
Greetings: Christian Sprang, German Association of Publishers and Booksellers
Opening: Michael Mabe, International Association of STM Publishers
Derk Haank, Springer Science+Business Media
The Past, the Present and the Future of STM Publishing
"The past "sucks", The present is "quite alright", and the future "will be even brighter"
Past - The Internet was the revolution
- Fear and excitement
- It was successful (continuing growth, always profitable)
- There will be no more revolutions
- Let's get back to work
Let the technological innovation do the technology industry, innovate your (publishing) business model
Open access is not the devil's work
- Gold open access is good
- Green open access is not sustainable
- Open Access is more appropriate for some disciplines
- Open Access is not the solution to the funding crisis
Two-sided funding challenge
- Volume of published research far outpaces growth of library budgets
- Price increases have been below volume growth and inflation for the past years
- Emerging markets are not paying their fair share- this must change
There is good news
- STM publishing has been a growth industry for the past 25 years
- Usage is growing exponentially, unit costs are declining
- Many opportunities to market our content to non-traditional customers
Take aways
- Publishers should focus on content, not bells and whistles
- We must kearn to live with only marginally increased library budgets
- Rapidly developing countries must pay their fair share
- Be open to new business models, don't put all of all your hope in technology
- (invest in publishing)
Next
Research and Innovation. From web 2.0 to Science 2.0?
- the Potential of ICT to change the Modus of Science and Research
Jean-Claude Burgelman, European Commission, Brussels
Implications
- The Science Powers that be, disappear or adapt
- The old ideal of "les encyclopedistes ist gone
- Faster science
- New ways to determine reputation
- How important will be old gatekeepers
- More Creative Commons? Open Access?
- More citizen science?
- Data-visualisation as a key language and stats
- Need for Knowledge manager, skill and services
....
Mark Ware (Outsell)
The Shape of Things to Come: how Technology Trends and Market Forces will change the Structure of the STM Publishing Industry from the outside an from the inside
Nick Fowler (Elsevier)
Measuring and Managing Research Outcomes - and the important role SMT publishers play
- Research is growing across disciplines
- Research is increasingly international
- Emerging market are rapidly growing their research activity
- Research is increasingly data intensive
SMT publisher can contribute
by continuing what we do, review, disseminate, and preserve research output
Nuture and leverage cross-disciplinary areas of research
Facilitate collaboration
Monitor brain circulation
Facilitate access to experimental data
Broaden range of research metrics and tools
Now about the bells & whistles: Tracing Tacit Knowledge: Practice and Promise of Journal Article
Mining by Eefke Smit and Maurits van der Graaf (STM)
A research study into Practices, Policies, Plans…..and Promises.
Commissioned by PRC (PDF) May 2011
Sven Fund (De Gruyter) Professional, integrated Publishing
- It's all about WHO is paying for WHAT?
Business models paid & OA
Workflows - xml first
Technology -Platform integration, Semantic enrichment
Product types p&e of all products
Pricing & channels
Last session today:
Enabling the Transition of Existing Journals to Open Access (Bernard F. Schutz)
The ideal world of Open Access
If the dominant business model were OA, stresses would be relieved
- income and cost would be coupled again: article charges follow expenses
- archives do not pose any threat to journals
Scholarly research and society at large will benefit
- full text search, fewer barriers to interdisciplinarity
- wider access to SMEs, professionals, educators
Role of publisher will continue to change
- peer review as key service
- new bussiness opportunities in search & discovery, ...
Total cost of publishing research is only 1 - 3 % of total cost of research performance. We need to control this cost, not just accepting just any charges ... co-payment with some incentive to keep the cost low and keep competition alive.
more to come tomorrow (2nd Day)
Monday, January 23, 2012
7th APE 2012 Pre-Conference Semantic Web, Data and Publishing
The Perfect Storm: Google, social media, mobile devices, data, e-books, power browsing and disintermediation
David Nicholas (CIBER Research): Nothing has changed in academic publishing, but all
• Search shows, people spend only a few minutes, read only short article (or just the abstract) download (and forget) Online the read horizontal not vertical. It is about finding, not about reading.
• People cut and past, everyone does it (only outside the academic world?), you don't know, where it originated.
• Search, checking, light reading will move largely to the mobile and user pay for it
Why mobile access really interesting (quote from the presentation)
• Massively popular: mobile devices used more and more for accessing the Web for information and forecasted to be the platform of choice in a few years, so the tail could wag the dog.
• Cool and social. So extend the reach of websites and draw in a wider range of people
• Considerably widens access to weekends and outside of traditional office hours.
• No boundaries. Search on the move, virtually anywhere and at any time – and in the social space
• People pay to use them. Mobile consumers used to paying to access information
• Restricted functionality. Mobile user presented with a simplified ‘lite’ interface, without some of the search functionality available to the PC user
• Not all the same. Big difference between tablets, smart phones and BlackBerrys
• The big question. Clearly then web use via mobile phone & tablet offers a different user experience from the desk-bound PC so will have an impact on information use and seeking behaviour.
• Ask a young person about their library and they will point to their phone
• And then there is iPhone 4S!
Big issues for publishers
David Nicholas (CIBER Research): Nothing has changed in academic publishing, but all
• Search shows, people spend only a few minutes, read only short article (or just the abstract) download (and forget) Online the read horizontal not vertical. It is about finding, not about reading.
• People cut and past, everyone does it (only outside the academic world?), you don't know, where it originated.
• Search, checking, light reading will move largely to the mobile and user pay for it
Why mobile access really interesting (quote from the presentation)
• Massively popular: mobile devices used more and more for accessing the Web for information and forecasted to be the platform of choice in a few years, so the tail could wag the dog.
• Cool and social. So extend the reach of websites and draw in a wider range of people
• Considerably widens access to weekends and outside of traditional office hours.
• No boundaries. Search on the move, virtually anywhere and at any time – and in the social space
• People pay to use them. Mobile consumers used to paying to access information
• Restricted functionality. Mobile user presented with a simplified ‘lite’ interface, without some of the search functionality available to the PC user
• Not all the same. Big difference between tablets, smart phones and BlackBerrys
• The big question. Clearly then web use via mobile phone & tablet offers a different user experience from the desk-bound PC so will have an impact on information use and seeking behaviour.
• Ask a young person about their library and they will point to their phone
• And then there is iPhone 4S!
Big issues for publishers
Sunday, January 22, 2012
Welcome to the Year of the Dragon | Willkommen im Jahr des Drachens
Happy New Year! Catch and Ride the Dragon!
Thursday, January 19, 2012
Reminder: APE 2012 "Semantic Web, Data & Publishing", January 23 - 25, Berlin
The final program of this conference is now online. More than 200 people - from 20plus countries - meet early next week in Berlin to discuss 'Academic Publishing Trends', exchange ideas and know-how.
APE 2012 Pre-Conference Day 23-Jan-2012
APE 2012 7th Academic Publishing Conference 24/25-Jan-2012
Last minute registration under ape2012.eu
See You in Berlin!
Im Interview: Michael Dreusicke, Gründer, CEO PAUX Technologies, Berlin
Täglich entstehen an fast allen Flecken der Erde und in den Wolken jede Menge von Informationen / liegen Myriaden von Text, Grafiken, Bilder, etc. herum und wer diese braucht, wem sie nutzen /würden) findet sie dann und dort wo er sie gerade braucht nicht [und kann damit auch den Urheber / Provider nicht entlohnen]. Tagging allein bringt es irgendwie nicht und so stellt sich die Frage, könnte ein (mehr) semantisch organisiertes Web Abhilfe schaffen (bzw. vorbereiten könnte)?
Michael Dreusicke (43), Gründer und Geschäftsführer von PAUX Technologies, Berlin ist davon überzeugt. Deshalb haben wir für Sie nachgefragt. Hier sind seine Antworten (per eMail):
Können Sie sich unseren Lesern kurz persönlich vorstellen?
In meinem ersten Leben habe ich Schlagzeug studiert (Jazz, Nebenfach Klavier) und danach ein Tonstudio für Werbung und Musikproduktion betrieben.
In meinem zweiten Leben habe ich Jura studiert (Schwerpunkt Steuerrecht) und kurz vor dem Ersten Examen im Jahr 2000 einen Verlag gegründet, mit dem ich eine Lernplattform entwickelte und Autoren verschiedener Disziplinen zur Verfügung stellte. Ergänzend absolvierte ich noch eine Psychotherapie-Ausbildung, in der es schwerpunktmäßig um Lösungsorientierung, Systemik und NLP ging.
Mein drittes und aktuelles Leben begann, als ich 2009 nach Berlin zog und Anfang 2010 die PAUX Technologies GmbH als Software-Produktionsfirma aus dem Verlag ausgründete. Hier geht es im Kern um Publikationstechnologie, die die wechselseitige Kommunikation zwischen Autoren und Lesern unterstützt.
Womit genau beschäftigt sich Ihr Unternehmen PAUX Technologies?
Wir entwickeln und vertreiben eine Software zur intelligenten Produktionsumgebung für Texte und Multimedia in der Cloud, also ein neuartiges Content Management System namens PAUX, das auf personalisierte Online-Publikation ausgerichtet ist.
PAUX verbessert die Qualität, Auffindbarkeit, Zitier- und Annotationsmöglichkeit ihres Texts durch geschickt verknüpfte Hintergrund-Informationen für unterschiedliche Nutzergruppen, Facebook-Anbindung mit Rückkanal bis hin zu Trainings- und Lernmöglichkeiten durch E-Learning.
Michael Dreusicke (43), Gründer und Geschäftsführer von PAUX Technologies, Berlin ist davon überzeugt. Deshalb haben wir für Sie nachgefragt. Hier sind seine Antworten (per eMail):
Können Sie sich unseren Lesern kurz persönlich vorstellen?
In meinem zweiten Leben habe ich Jura studiert (Schwerpunkt Steuerrecht) und kurz vor dem Ersten Examen im Jahr 2000 einen Verlag gegründet, mit dem ich eine Lernplattform entwickelte und Autoren verschiedener Disziplinen zur Verfügung stellte. Ergänzend absolvierte ich noch eine Psychotherapie-Ausbildung, in der es schwerpunktmäßig um Lösungsorientierung, Systemik und NLP ging.
Mein drittes und aktuelles Leben begann, als ich 2009 nach Berlin zog und Anfang 2010 die PAUX Technologies GmbH als Software-Produktionsfirma aus dem Verlag ausgründete. Hier geht es im Kern um Publikationstechnologie, die die wechselseitige Kommunikation zwischen Autoren und Lesern unterstützt.
Womit genau beschäftigt sich Ihr Unternehmen PAUX Technologies?
Wir entwickeln und vertreiben eine Software zur intelligenten Produktionsumgebung für Texte und Multimedia in der Cloud, also ein neuartiges Content Management System namens PAUX, das auf personalisierte Online-Publikation ausgerichtet ist.
PAUX verbessert die Qualität, Auffindbarkeit, Zitier- und Annotationsmöglichkeit ihres Texts durch geschickt verknüpfte Hintergrund-Informationen für unterschiedliche Nutzergruppen, Facebook-Anbindung mit Rückkanal bis hin zu Trainings- und Lernmöglichkeiten durch E-Learning.
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